IP AVANT

What is IP AVANT?

IP AVANT is a mindset that inculcates a strong IP culture across the organization. This involves:
(a) having a strong Intellectual Property (IP) Policy
(b) possessing knowledge of facets of IP
(c) incorporating IP thinking
(d) respecting others’ IP assets
(e) becoming aware of state-of-the-art through intense IP analyses
(f) having an effective IP strategy in place
(g) directing research & development along the strategic guidelines
(h) developing, marketing and selling IP compliant products
(i) conducting periodic IP audits and portfolio management
(j) valuating patents in the business context

Why be IP AVANT?

Intellectual capital is recognized as the most important asset and is the foundation for the market dominance and continuing profitability of many of the world’s largest and most powerful companies. A strong and valuable intellectual capital can be obtained only when IP is used to guide technology and business development all the way.

Being IP AVANT also helps avoid expensive legal costs that may be incurred at a later stage due to simple oversight, negligence or ignorance. IP AVANT further assists in providing unequivocal advice towards decisions regarding infringement and invalidation pursuits.

IP AVANT makes all of these possible by the suitable incorporation of appropriate IP analyses at various stages.